Head & Shoulders® | Multi-Sensory In-Store Display
The Brief
Head & Shoulders is UK’s No.1 dandruff shampoo haircare brand, with a vast product line and a mid-range price point. The 56 year old US brand, refreshed their strap line to ‘Live Head First’. Using their iconic brand assets, the brief was to create a premium display unit to fit within a standard store aisle, which incorporated the new strap line, storage space, better navigation and increased visibility in-store.
The Design
The concept was designed to elevate the range, with light, movement and technology; such as bubble tubes and motion activated ScentAir fans to emit popular scents from the range. The multi-sensory experience would enhance visibility, create noise and disruption in a regular store space and leave consumers feeling energised and invigorated.
